Video Marketing Association
Sprint scores marketing deal with the NBA (Biz Journal)
Sprint Nextel Corp. has a slam dunk of a marketing deal: The Overland Park- based cellphone provider has reached a multiyear partnership to be the official wireless service partner for the National Basketball Association. Sprint (NYSE: S) plans to reach out to the NBA fan base through marquee league events, TV and digital exposure, and customized NBA mobile content for Sprint customers, among other initiatives, according to a release. A key piece will be Sprint NBA Mobile, a new comprehensive Android app that will offer Sprint customers in-game and postgame video highlights, news, scores, stats, radio broadcasts and other features...
Mobile Marketing Association
