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Google vs Yellow Pages- And the Winner Is?
Most people know what the Yellow Pages are. It has been around for years and is still a valuable aid that people can use to locate items or services that provide the answers to numerous daily needs. It is worth asking though whether the Yellow Pages is still the best product search tool. Competing online services like Google and other search engines are starting to show signs of taking the lead. In a Google vs Yellow Pages scenario, whose side will you take?
Presently, there are no well known research studies that provide comparative figures related to the use of search engines and printed materials. A quick survey done by Melbourne SEO Service however has shown that there may be real changes to the way people look for products and service. The survey presented in one of the best viral marketing video campaigns is almost surprising.
A whopping 53.85% of respondents said they never turn to the Yellow Pages for answers. About 92.86% shared that they prefer to look up consumer items in Google. Every single one of them said that they access the search engine on a daily basis. From all appearances, the Yellow Pages and similar print media resources may be in danger of going extinct. It’s clear that more and more people now prefer the convenience of internet searches.
The survey results present a crucial insight for entrepreneurs. Anyone who owns an income generating project both online and offline need to be found by Google. Being in a Google results pages is the best modern way to make sure that interested people and paying customers find your products and services instantly.
The survey took a deeper angle at the Google vs Yellow Pages bout. Respondents were also asked if they knew what SEO is and what it is for. Even at this day and age when the internet is everywhere, only 7.14% of the people interviewed had an inkling of what SEO is. This ultimately means that people don’t really care how the cogs mesh and turn. All they care about is results and they rely on Google to tell them which results are relevant to their needs.
A second crucial follow up question prompted respondents to reveal how they handled search results. Around 46.15% answered that they clicked on the links to the sites shown on top of page results. None of the interviewees clicked on succeeding results pages even just to view the sites listed on them. This teaches an even more important lesson to business owners. Any money making endeavor that ever hopes to succeed needs to take the number one position on results pages.
The bottom line is simple enough. Business owners now need to pour some effort into building strong SEO campaigns. Even the lack of interest for SEO is no excuse because there are people and companies that now specialize in SEO that can generate explosive profits.
The Google vs Yellow Pages debate is far from over. There are indications that the Yellow Pages is doing its best to revive the need for printed advertising. It might therefore stay alive for several more years. It should be obvious now though to every business owner that search engines are the best tools to use for business success.
